Methodology in Summary
1. Respondent Criteria
a. Zambian resident aged at least 18 or
b. Zambian citizen living abroad aged at least 18.
2. Sampling Frame Composition
a. Continuous self sign ups & targeted sign ups,
b. Continuous verification of sign ups,
c. Enrollment into the survey system/addition to the sampling frame of the verified sign ups.
3. Survey Sampling
a. Stratified random sampling from the sampling frame.
b. External peer review of sampling strategy & implementation.
4. Questionnaire Design
a. Assessment & shortlisting of contemporary topics for which public opinion polling may have utility.
b. Topic selection & generation of survey questions.
c. External peer review of topic selection & survey questions.
5. Questionnaire Administration
a. Sampled respondent receives locked survey via their selected mode: text, WhatsApp, POPZ App, web or call.
b. Respondent authenticates their identity using their enrollment credentials to unlock the survey.
c. Respondent answers and submits the surveys.
d. Respondent receives appreciation incentive.
6. Data Compilation
a. Survey data is compiled, applying the appropriate weights.
b. Survey report is generated, highlighting the preselected disaggregations.
c. Survey report is subjected to external peer review.
7. Publication
a. Publication of survey report on popz.wesbrinstitute/results.
b. Dissemination of survey results and report on social media and other avenues.
